Consumer Perception towards Skin Whitening Creams and its Advertisements
نویسندگان
چکیده
منابع مشابه
Consumer Perception of Unethical Marketing Behavior and its Consequences: Identifying the Role of Idealism and Egoism
Background: The unethical behavior of companies often leads to public outrage, which in turn causes a change in consumer behavior, like a consumer boycott. The purpose of this research is to develop and test a model that focuses on consumer perception of the company's immoral behaviors and its consequences. Method: This research is an applied study and in terms of data collection, it is a descr...
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The use of skin lightening products is a widespread practice in sub-Saharan Africa. We observed this practice during a cooperative project conducted in Senegal. In this letter we do not provide an in-depth study or a detailed analysis, rather we give an outline of this practice, illustrating it with anecdotal cases that required attention due to the adverse effects caused by the skin lightening...
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ژورنال
عنوان ژورنال: International Journal for Research in Applied Science and Engineering Technology
سال: 2021
ISSN: 2321-9653
DOI: 10.22214/ijraset.2021.33938